Are you a manufacturer or industrial company? Is your website meeting your expectations, or better yet, exceeding them?
Your website is the hub of your marketing presence. Engineers and technical professionals do most of their research and comparisons on-line before they contact a supplier or make a purchase. Are they getting the full story when they visit your site?
We pull all the components together and create content that speaks to your customers and allows for more in-depth research by serious potential buyers.
To create a fresh, vibrant website for a global industrial company
This client's existing website was a typical ‘online brochure’ and not reflecting their high-tech, innovative products. The company had grown steadily since its inception in the early ‘80s, and had expanded to a plant in Thailand. They are a respected player in the global market and their on-line presence needed to reflect this.
Working with our strategic web design partner, we collaborated on the content, graphics, visual impact and structure of the site.
We managed the project from beginning to end, so our client only needed to communicate with one contact. And since we create all of their marketing content, anything new gets added to the site right away, keeping the site fresh and current.
Product pages are comprehensive and interactive; it is vital for this client to explain the complete system approach in a simple, dynamic way. Downloadable data sheets allow customers to access all information available
3D renders of their products and equipment are accurate from CAD drawings and in some cases show the inner workings to better explain features
The viewer can click on any number in the complete system to isolate the particular item and get more information and downloadable data sheets
The clear visual representation of their 'systems approach' is beneficial for a world-wide customer base when English is not the first language
News and Events announces recently published articles and industry events worldwide for the calendar year with descriptions and links; a great source of information for their global client base
There is a downloadable calendar for the entire year with international holidays for several countries and industry events
Trade shows that the client attends are highlighted, providing the booth # and mention if they are presenting a paper
Knowledge Base is an excellent source of information for existing and potential customers to access easily – a complete archive of certifications, policies, publications, white papers, data sheets and newsletters
Engaging icons identify each type of document AND what industry it supports
Contact Us allows the viewer to access a list of sales representatives world-wide, complete with contact details and map locations
Sales reps are identified on the Google Map that can be easily updated and revised when needed
Strong graphic elements for the banners, custom icons and a clean simple colour scheme with consistent branding and messaging give the site a fresh, modern look.