CASE STUDY

 

CHALLENGE:

To create a fresh, vibrant website for a global industrial company

This client's existing website was a typical ‘online brochure’ and not reflecting their high-tech, innovative products. The company had grown steadily since its inception in the early ‘80s, and had expanded to a plant in Thailand. They are a respected player in the global market and their on-line presence needed to reflect this. 

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PROCESS:

Working with our strategic web design partner, we collaborated on the content, graphics, visual impact and structure of the site.

We managed the project from beginning to end, so our client only needed to communicate with one contact. And since we create all of their marketing content, anything new gets added to the site right away, keeping the site fresh and current.  

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www.castool.com 

 

KEY HIGHLIGHTS:

 

Product pages are comprehensive and interactive; it is vital for this client to explain the complete system approach in a simple, dynamic way. Downloadable data sheets allow customers to access all information available 

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• 3D renders of their products and equipment are accurate from CAD drawings and in some cases show the inner workings to better explain features 

• The viewer can click on any number in the complete system to isolate the particular item and get more information and  downloadable data sheets

• The clear visual representation of their 'systems approach' is beneficial for a world-wide customer base when English is not the first language

 

News and Events announces recently published articles and industry events worldwide for the calendar year with descriptions and links; a great source of information for their global client base

 

• There is a downloadable calendar for the entire year with international holidays for several countries and industry events

• Trade shows that the client attends are highlighted, providing the booth # and mention if they are presenting a paper  

 

Knowledge Base is an excellent source of information for existing and potential customers to access easily – a complete archive of  certifications, policies, publications, white papers, data sheets and newsletters 

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• Engaging icons identify each type of document AND what industry it supports  

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Contact Us allows the viewer to access a list of sales representatives world-wide, complete with contact details and map locations  

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• Sales reps are identified on the Google Map  that can be easily updated and revised when needed

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Strong graphic elements for the banners, custom icons and a clean simple colour scheme with consistent branding and messaging give the site a fresh, modern look.